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Why You Need a Social Media Manager

Social media is always known to be in a constant state of change. It can feel like every other day there is a new trend to master and keep up with in order to stay in the loop with your audience and grow your overall engagement.

When you are trying to keep up with your business, spending the extra time to master social media is probably the LAST thing on your mind...and that is so understandable! A social media manager may be the answer you've been looking for to grow your online presence. Here are a few key reasons why your small business NEEDS a social media manager.

Engagement Boosting:

Social media is more than just posting. When you approach social media in a more conversational manner, that is when you benefit the most. Having a social media manager to help you execute and maintain conversations with your audience not only helps grow your overall online presence, but it saves you SO. MUCH. TIME. It also is a great tool to be able to have the opportunity to respond to your audience's feedback, whether it be positive or negative.

Tracking Your Progress:

If you're anything like me, I love watching my growth. A key tool that social media managers bring to the table is helping you track your progress in a consistent and organized manner. Part of the fun in social media is finding out what works, what doesn't and how to make it truly authentic! You can't uncover that without tracking the progress! Social media managers are tracking every post and strategy consistently, and are able to help you find what works.

Overall Growth:

When it comes to growing your audience, a social media manager helps you grow your business by establishing your credibility to you online audience. Something that I find to be a success with my own clients is showcasing their SUCCESS and RESULTS, not constantly pushing services on people. It also is a great tactic to show how you relate to your users. When your audience grows, so does your credibility! It is so important that as your social media manager, I work directly with you to develop the right voice to your brand and your business as a whole, whether it be sharing testimonials, promoting your company culture, etc.

Social media managers are proven to showcase long-term success for your small business, through creating an active and consistent social media presence. While it may seem a bit like new territory at first, the results are proven to be worth the while and will help transform your business into its full potential!

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